Daniil Cheadle
Graphic Design + Digital Media, Action Sports
Muscle Milk Rebrand

Packaging

Muscle Milk Rebrand

Muscle Milk Rebrand

Muscle Milk rebrand to target professional gamers. Demographic research showed a lack of sales in this specific industry.

The challenge of creating a product still recognizable as Muscle Milk was solved by choosing elements inspired by the gaming industry.

The challenge of creating a product still recognizable as Muscle Milk was solved by choosing elements inspired by the gaming industry.